at the forefront of anything that could help us from the technology world. we got the database together back in the early '80s and were one of the first to go onto a computer system. so once you got -- we wrapped our mind around that project, then we were able to make the store more profitable. but over the years, um, well, most recently is that in order to diversify we started our own digital book-on-demand business called the troy bookmakers where we make books. we literally physically make books. we take the manuscript, we format it into a book, we print the pages, we dip it in glue, we trim it up, slap a cover on it, and we make beautiful books. for our local authors that want to self-publish and also for some of the, you know, for some of the professors that want to do textbooks, for people that want to do family cookbook, you name it. but we stay, we've stayed right at the cutting edge of digital printing technology. and the other avenue that we've gone down to to stay on top of things is we've started our own publishing company called staff picks press. and the inspiration for it was,